Nissan Japan Launches “Cube” Up-Cycling Project

In a groundbreaking initiative aimed at reducing environmental impact, Nissan Japan has recently unveiled an automotive upcycling project. This initiative breathes new life into their vehicles, significantly extending their lifespan. At the heart of this project lies the Nissan Cube, a vehicle revered for its distinctive JDM (Japanese Domestic Market) appeal.

Nissan’s Cube Retro Renovation program marks a significant stride in sustainable automotive practices. It offers enthusiasts the opportunity to own a certified, fully restored Nissan Cube. Despite never being officially released in Australia, the Cube, with its unique box-shaped design, has garnered a cult following. Produced from 1998 to 2019, these vehicles are now set to be refurbished with modern updates, including the latest Nissan infotainment system and other contemporary components, enhancing the classic hatchback’s functionality and appeal.

In a recent announcement, Nissan revealed that its domestic sales division, Nissan Nara Motor Co, has completed a limited series of 20 refurbished Cubes. This initial batch, which hit the market in Japan on January 22, serves as a test bed to gauge consumer response before committing to further production.

The financial investment in this project is noteworthy. On average, Nissan Japan spends approximately 700,000 JPY (around $A7200) to acquire each Cube. The restoration and customization process adds about 850,000 JPY ($A8700) per vehicle. The refurbishment includes replacing common wear and tear items, along with new custom parts like updated wheel trims, cabin enhancements, a fresh grille, and new body graphics.

The revitalized Cubes are being offered for approximately 1.7 million JPY ($A17,500) each. This price includes a comprehensive refurbishment and a factory-backed warranty, ensuring buyers receive a vehicle that’s both nostalgic and reliable.

Nissan’s foray into vehicle upcycling is more than a nod to its heritage; it’s a testament to the brand’s commitment to sustainability and innovation. If successful, Nissan plans to extend this upcycling model to other beloved models like the Nissan Skyline GT-R, 200 SX, and the Z series.

While there’s no official word yet on expanding this program beyond Japanese borders, Nissan’s initiative is part of a growing trend among automakers to explore sustainable ways to extend the life of their vehicles. This project not only appeals to car enthusiasts but also aligns with global efforts to reduce waste and emissions in the automotive sector.

As the world increasingly focuses on sustainable practices, Nissan’s pioneering project sets a precedent in the automotive industry, blending the charm of classic JDM models with modern technology and eco-friendly approaches.


  • Sam

    Sam focuses mainly on researching and writing the growing database of Car Facts articles on Garage Dreams, as well as creating interesting list content. He is particularly enthusiastic about JDM cars, although has also owned numerous European vehicles in the past. Currently drives a 3rd generation Suzuki Swift Sport, and a Volkswagen Touareg (mainly kept for taking his border collie out to the hills to go walking)

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